Drakensberg Extreme Challenge
Client : Hope for Justice
Type : Charity films, Social media, Marketing
Daily storytelling for South African charity challenge
This is the third ‘extreme challenge’ we have supported Hope for Justice and this was a record breaking one, the fundraising target of £100,000 was smashed as they reached over £400,000.
The brief was take on the trekking challenge and produce daily content to support fundraising goal - a challenge in itself. Editing was done daily on iPads at end long trekking days and keeping the production gear light was imperative.
We produced daily ‘snackable’ short-form video stories and photographs to be shared via WhatsApp and social media.
Hope for Justice are an incredible international charity that exist to bring an end to modern slavery by preventing exploitation, rescuing victims, restoring lives, and reforming society.